As India transitions from a savings-driven to a consumerism-driven culture, we observe profound changes in social dynamics. People now work longer hours, often 10 to 12 hours a day, resulting in diminished family time and increased physical separation as individuals relocate for employment opportunities. This shift poses risks to the to the traditionally strong family ties that underpin Indian society.

Countries identified as “developed” have faced significant challenges due to hyper-consumerist cultures, evident in high divorce rates, substantial reliance on antidepressants among women, and rising loneliness and suicide rates. The commodification of sexuality represents a notable aspect of this cultural shift; within just two generations, societal values around family and relationships have transformed dramatically.

The centre will study traditional value systems and apply the understanding to solve contemporary challenges. Centre will engage in primary research on these topics. The conclusions drawn will form the basis for formulating and promoting policy suggestions at a governmental level. The centre will also organise social interventions in the form of awareness campaigns and ground-level activism. As India establishes itself as a leading nation, it is crucial to learn from the experiences of other countries to avoid repeating historic missteps.

We invite collaboration and support in this essential undertaking to foster a more comprehensive understanding of these dynamic societal changes and their implications for the future of India and the world.